About Us
ABOUT US
MINMAJA is a creative brand from Södermalm, Stockholm where Scandinavian structure meets urban rhythm.
Born from the belief that design should hold both purpose and personality. We stand for individuality, consciousness and the quiet confidence of being yourself.
We create with intention guided by structure, character and flow with a mindful approach to materials and longevity.
In a world shaped by sameness we move differently.
PRODUCTION
At MINMAJA, we are committed to producing high quality products with respect for both people and the planet. Most of our manufacturing takes place within the European Union in trusted factories that uphold fair labor practices and safe working conditions. When necessary, we collaborate with carefully selected partners outside the EU who meet the same rigorous standards.
We prioritize transparency, sustainability and ethical responsibility at every step of production. Whenever possible we use deadstock fabrics and consciously sourced materials to minimize waste and reduce environmental impact. By focusing on quality materials and thoughtful design, we aim to create products that last, while supporting the well-being of those who make them. Our goal is to make fashion in a way that is conscious, accountable, and aligned with our values.
THE FOUNDERS
MINMAJA was born from a cushion cover that Biko discovered in a basement, which sparked the idea that most work bags are dull and impersonal. Together with his twin brother Malvin, they founded MINMAJA with the vision to create bags that combine personality, functionality and thoughtful design and with the mission to inspire people to go their own way and be themselves. Biko is currently studying at the Swedish School of Textiles. While Malvin works with the marketing and branding side.
