About Us

MINMAJA is a conscious designer brand from Södermalm, Stockholm. We explore how creativity reshapes the everyday, bringing clarity, warmth and personality to each moment.

Rooted in contemporary culture and Scandinavian structure. Crafted for longevity, subtle expression, and lasting impact.

At MINMAJA, we are committed to producing high quality products with respect for both people and the planet. Most of our manufacturing takes place within the European Union in trusted factories that uphold fair labor practices and safe working conditions. When necessary, we collaborate with carefully selected partners outside the EU who meet the same rigorous standards.

We prioritize transparency, sustainability and ethical responsibility at every step of production. Whenever possible we use deadstock fabrics and consciously sourced materials to minimize waste and reduce environmental impact. By focusing on quality materials and thoughtful design, we aim to create products that last, while supporting the well-being of those who make them. Our goal is to make fashion in a way that is conscious, accountable, and aligned with our values.

MINMAJA began when Biko found a jacquard cushion cover in a basement and turned it into a handmade laptop sleeve. That sparked a bigger idea: that everyday objects could carry more expression, creativity and personality than what the world had settled for.

Together with his twin brother Malvin, they founded MINMAJA with the belief that design should feel creatively alive.

Rooted in contemporary culture and shaped by Scandinavian structure, MINMAJA explores how creativity can reshape the everyday by bringing clarity, calm confidence and subtle expression to the pieces we carry.

Biko leads the creative direction and product development. He is currently studying at the Swedish School of Textiles, deepening his knowledge in design, materials and craftsmanship.

Malvin leads the marketing and brand growth, building the communication, momentum and presence that makes MINMAJA reach the people it’s created for.