GENERAL INFORMATION

PRIVACY POLICY
Last updated: October 7, 2025
MINMAJA operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). MINMAJA is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

  • Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@minmaja.com or contact us at Ludvigsbergsgatan 37, Stockholm, 118 23, SE For the purpose of applicable data protection laws, we are the data controller of your personal information.
TERMS & CONDITIONS
Last updated: October 7, 2025
Welcome to MINMAJA, operated by Axel Viljam AB (org. no. 559522-4618, VAT no. SE559522461801).
By accessing or purchasing from our website, you agree to these Terms of Service (“Terms & Conditions”). Please read them carefully before using our website or placing an order.
1. Company Information
Company name: Axel Viljam AB (MINMAJA)
Registered address: Ludvigsbergsgatan 37, 118 23 Stockholm, Sweden
Order & return address: Brännkyrkagatan 118, 117 28 Stockholm, Sweden
Email (orders & returns): orders@minmaja.com
Email (general inquiries): info@minmaja.com
Registration number: 559522-4618
VAT number: SE559522461801
2. Orders & Payments
When you place an order, you are making an offer to purchase our products. Orders are confirmed once payment has been processed.
We accept payment by major debit and credit cards, Klarna, Shopify Pay, and Apple Pay. Prices are shown in SEK and include Swedish VAT.
You are responsible for ensuring that your billing and shipping information is accurate.
3. Shipping & Delivery
Orders are shipped within 1–3 business days after confirmation.
Estimated delivery time:
  • Sweden: 2–5 business days
  • EU: 5–10 business days
All orders are shipped with PostNord or DHL and include tracking information sent via email.
We are not responsible for delays caused by carriers or customs. Ownership and risk of loss transfer to you once the package is handed over to the carrier.
If your parcel is delayed, damaged, or missing, please contact orders@minmaja.com.
4. Returns & Refunds
We offer a 14-day return policy, starting from the day you receive your item.
To be eligible for a return:
  • The item must be unused, in its original packaging, with all tags attached.
  • You must include proof of purchase or a receipt.
  • Returns must be requested in advance by email to orders@minmaja.com.
Return address:
Brännkyrkagatan 118, 117 28 Stockholm, Sweden
Once your return is approved, you’ll receive a prepaid return label by email.
A fixed shipping fee will be deducted from your refund (the fee depends on your country).
We refund only the product cost, original shipping costs are not refunded.
Returns sent without prior approval will not be accepted.
Non-returnable items:
  • Gift cards
  • Personalized or custom-made items
If you receive a damaged or incorrect item, please contact us immediately so we can resolve the issue.
Refunds:
Once your return is received and inspected, you’ll be notified by email.
If approved, a refund will be processed to your original payment method within 10 business days.
If more than 15 business days have passed since approval, please contact orders@minmaja.com.
5. Exchanges
The fastest way to get what you want is to return your item and, once approved, place a new order separately.
6. Product Information
We do our best to display products accurately, but colors and details may vary depending on your screen and device.
We reserve the right to modify or discontinue products at any time without notice.
7. Limitation of Liability
To the fullest extent permitted by law, Axel Viljam AB (MINMAJA) shall not be liable for any indirect, incidental, or consequential damages arising from your use of our website or products.
8. Intellectual Property
All images, text, designs, and trademarks on this website are the property of MINMAJA or its licensors.
You may not use, copy, or distribute our content without written permission.
9. Privacy
Your personal information is handled in accordance with our Privacy Policy.
By using our website, you consent to our collection and processing of data as described there.
10. Governing Law
These Terms are governed by the laws of Sweden.
Any disputes will be handled by Swedish courts.
11. Contact
If you have any questions about these Terms, please contact us at:
info@minmaja.com
SHIPPING, EXCHANGE & RETURN POLICY
Last updated: October 7, 2025
Shipping Information
All orders are fulfilled from Stockholm, Sweden, and shipped with PostNord or DHL.
Once your order has been dispatched, you will receive a confirmation email with a tracking number to follow your shipment online.
Shipping Times
Orders are usually processed and shipped within 1–3 business days from the date of purchase.
Estimated delivery times:
  • Sweden: 2–5 business days
  • European Union: 5–10 business days
Please note: Shipping times are estimates and may vary depending on local postal services, holidays, or unexpected delays.
We currently ship to the following countries:
Sweden, Croatia, Cyprus, Czech Republic, Germany, Denmark, Estonia, Finland, France, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, and Spain.
Returns & Exchanges
You have the right to return your order within 14 days of receiving it, provided that the item is unused, in its original condition and packaging, and with all tags attached.
To initiate a return or exchange, please contact us at orders@minmaja.com before sending anything back.
Once your request has been approved, you will receive return instructions via email.
  • A fixed return shipping fee of 70 SEK applies for customers in Sweden.
  • For customers within the EU, return shipping fees vary depending on location.
  • No restocking fees are charged.
  • Final sale and custom-made items are non-returnable.
The fastest way to get your desired item is to return the product you have and place a new order once the return has been approved.
Refunds will be issued to the original payment method once the returned item has been received and inspected.
Please note that shipping costs are non-refundable.
Defective or Incorrect Items
If you receive a damaged, incorrect, or defective item, please contact orders@minmaja.com within 3 days of delivery so we can review and resolve the issue as quickly as possible.
In such cases, return shipping costs are covered by MINMAJA.
Exchanges
If you wish to exchange an item for another size or color, please contact orders@minmaja.com before sending anything back.
Items must be unused, in original packaging, and with all tags attached.
Once your exchange request has been approved, we will provide return instructions via email.
Please note that only one exchange per order is permitted.
The fastest way to get your desired item is to return the product you have and place a new order once the return has been approved.
Final Sale Items
For items with a unique, handcrafted nature or limited production or custom-made pieces, all sales are final. This will always be clearly stated in the product description when applicable.
Additional Information
If you receive a damaged, incorrect, or defective item, please contact orders@minmaja.com immediately upon receipt so we can review and resolve the issue as quickly as possible.
FREQUENTLY ASKED QUESTIONS
FAQ
  1. What is your return policy? 
    You have 14 days from receiving your order to request a return via orders@minmaja.com.
    Items must be unused, in original packaging, with all tags and proof of purchase.
    Returns should be sent to Brännkyrkagatan 118, 117 28 Stockholm.
    Once approved, you’ll receive a return label by email, and the return shipping fee will be deducted from your refund.
    Unapproved returns will not be accepted.
  2. Where are you located? We are based in Stockholm, Sweden.
  3. Will I receive a tracking number for my order? Yes, a tracking number will be sent to you via email once your order has been shipped.
  4. What payment methods do you accept? We accept all payment methods supported by Shopify Payments, including credit/debit cards, Apple Pay, Google Pay, Klarna etc.
  5. Can I cancel or change my order? You can request to cancel or modify your order by contacting our customer support at orders@minmaja.com. Please note that changes can only be made if your order hasn’t been processed or shipped.
  6. How long does shipping take? We aim to ship all orders within 1 business day after payment is received. Delivery times may vary depending on your location.
  7. Do you offer gift cards? No, we don’t offer gift cards at the moment.
  8. Can I exchange an item for a different color or style? Please contact us at orders@minmaja.com to discuss exchange options.
  9. What materials do you use for your products? We aim to make our products as sustainable and eco-friendly as possible. Whenever we can, we use deadstock fabrics and other materials that have a lower impact on the environment.
  10. How can I contact customer support? You can contact our customer support team by emailing orders@minmaja.com or using the live chat on our website, where we aim to respond as quickly as possible.
  11. Where can I find your products? Our products are only available online.
  12. Where do you ship to? We ship to: Sweden, Croatia, Cyprus, Czech Republic, Germany, Denmark, Estonia, Finland, France, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain.